Burberry broadcasts live their new fragrance campaign shoot with featured photographer Brooklyn Beckham.
Once again, the British luxury fashion house showcases their tech savvy abilities through a live broadcast of #ThisIsBrit fragrance campaign photoshoot on Instagram and on Snapchat. The images were published by Brooklyn Beckham as a ‘takeover’ of Burberry’s various social media accounts.
16 year-old Brooklyn Beckham, is the first-born child of footballer David Beckham and fashion designer Victoria Beckham.
A video posted by Burberry (@burberry) on
Burberry has always embraced emerging talents and this live campaign supports Brooklyn’s debut as a photographer as his style is exactly what Burberry’s CEO, Christopher Bailey “wanted for the new Brit fragrance campaign.”
The campaign features many new British faces and took place in London over this past weekend. The fragrance will appear in stores and online by July 2016 and meant to be a unification of Burberry Brit fragrances.