ART OF THE TRENCH – MIDDLE EAST
Burberry’s Art of The Trench Middle East project lands in Dubai. Held on Tuesday April 12 at the Burberry flagship store in Mall of the Emirates, the event celebrated the creative communities in the region and was attended by over 400 guests including British Burberry model Suki Waterhouse.
Guests were able to see first-hand the craftsmanship that goes into making some of the most iconic products through live demonstrations. A “Personalised for You” experience also showed how products including Trench Coats, bags, scarves and fragrances can be monogrammed with up to three initials.
It’s exciting to know that Burberry will also be extending its existing partnership with the Royal College of Art to include activity in the Middle East. The brand will be offering an “Inspiring Creatives” Masterclass for local students in October 2016, highlighting their commitment to supporting and nurturing young creative talent.