HOW DO TRENDS BEGIN?
Ever wondered how a trend is born? Writer John Ovans explores the “myriad of cultural influences” that create a new fashion trend. Celebrities, bloggers, galleries, movies – you name it, it’s influencing people.
Trends on the street and trends on the catwalk are two different things. When fashion magazines round up new trends each season, it can actually be only five or six designers – out of hundreds, doing something. Read more on how the trends of each season are born here.