SONIA RYKIEL FILM
Sonia Rykiel debuted a new film for the fall/winter pre-collection, directed by artist André Saraïva and editor Thomas Lenthal. Set in a café in Saint-Germain-des-Prés, the film introduces a number of women from around the world, including London and Hong Kong. The women mingle, relax, and most of all read books, reflecting the importance of literature to Rykiel’s fall/winter 2015-6 collection.
Artistic films have become fashion houses’ medium of choice for introducing their season’s collections, with Prada and McQueen all commissioning pieces to showcase their work.