SOFIA COPPOLA FOR CARTIER
We wouldn’t expect less from Cartier.
In the occasion of the reintroduction of the Cartier Panthère jewelry watch from the 1980s, the brand has turned to Oscar-winning writer and Oscar-nominated producer and director Sofia Coppola to direct the new collection’s commercial, which will debut on June 1.
Ms. Coppola “has always resonated with the spirit of Cartier as an icon of style, taste and elegance,” said Arnaud Carrez, Cartier’s international marketing and communication director. “The scale of the relaunch and this kind of communication platform has never really been done” at Cartier, he added. “It’s a big story for us.”
Starring the Australian actress Courtney Eatono along with, Brooklyn and Amanda Sudano, the commercial is a modern take of 1983, the year the Panthère was introduced.