Remember the ice bucket challenge? This time round, raising money for a cause is easier – just apply lipstick, smudge and snap a selfie. Georgia May Jagger was the first celebrity to artfully smear bright lipstick across her perfect pout; Rita Ora quickly followed suit with a darker shade and sunglasses to add rockstar credentials. Done in the name of charity, all funds will go to Jo’s Cervical Cancer Trust, which hopes to encourage women to get pap smears with the campaign. So go on, support women’s health and #smearforsmear.