SELFRIDGES’ GENDER-FREE DEPARTMENT STORE
With boyfriend jeans and androgynous fits becoming increasingly acceptable, the traditionally narrow constructs of masculine and feminine are blurring in fashion. This was recognized by Selfridges in their bold move to create a gender – neutral department store that offers clothes in a space unfettered by social expectations. Agender, the pop-up store, offers unisex lines from some of the coolest designers in fashion.
Dev Heynes and Neneh Cherry have released a new music video to support Agender. Titled “He, She, Me,” it’s a beautifully choreographed project that features transgender model Hari Nef.