PUCCI’S NEW CAMPAIGN AND TRAVELING AS AN ART
The Florentine brand will always give us the vintage-traveler Pucci feel no matter how modernized the brand becomes.
For the Fall Winter 2017/2018 campaign, Joséphine Le Tutour embodies the image of the perfect modern traveler in “trompe-l’œil” set that we need to stare at for a while to understand.
The campaign, filmed and photographed by Charlie Engman, shows nonchalant and graceful Joséphine as the ultimate Pucci woman who considers traveling as an art.
In Pucci’s world, there’s no fine line between realism and imagination.