PRADA’S GROOVY GIRLS
Fashion is not only about the garments. It’s about storytelling – getting transported to another parallel world that could bring back feelings and memories.
Imagine this – you receive this personal handwritten invite. The popular kids from Prada invited me! So you go to the show at the Prada Headquarters, and you sit on a teenage girl’s bed, with fuzzy pillows and name cards. Prada newspaper clippings are all over the place, with photo-booth strips and pinup-style portraits – like when we would use our walls as moodboards. Talk about a Throwback Thursday.
Prada’s Fall 2017 collection is multicolored, ostrich-feathered and crystal-fringed, located on a timeline between the late ‘60s, early ‘70s, with some quick visits to the ‘50s.
Apart from the flares, the hand-knitted scarves, the Baker Boy hats and the patchwork leather and snakeskin – what is Miuccia trying to tell us? “We have decided to look at the role women had in the shaping of modern society, their political participation and social achievements.”
The movie posters pasted on the walls are stories about grim scenarios around how computers are changing our brains. She’s toggling the issues of politics-not-politics, modern society and feminism. “They are glamorous, but they have guns.”