WHAT IS PITTI UOMO?
Florence may seem like a city dedicated to history’s relics but you’d be mistaken if you thought its glory died half a millennia ago. Today, it’s the hub of the Modern Man as it hosts the Pitti Uomo each year, the largest menswear trade show in the world. Descending in droves upon the city, 30,000 well-dressed members of the international menswear community sit through a number of shows (60% Italian, 40% international) that highlight craftsmanship, tailoring and style. Pitti Uomo’s impact upon men’s fashion should not be underestimated: it has boosted the careers of designers like Giorgio Armani into global powerhouses and firmly established Italy as the heart of high fashion.