PARTY LIKE A ROCK STAR AT COACHELLA
Once upon a campfire, the word “festival” summed up images of mud-splattered wellington boots, precarious tents pitched on soggy ground and crowds of young, bohemian types with matted hair and a soft spot for Bob Dylan. These days, the most fashionable stomping ground for the world’s most aspirational Instagrammers is Coachella, an annual music festival 130 miles east of Los Angeles. Read the full piece on the world’s hottest festival here.
Catering to an upmarket clientele with hefty bank accounts to back up their penchant for crochet and suede fringe, the festival attracts a lithesome clique of Victoria’s Secret models and Hollywood stars. There are celebrity parties and live performances; last year, Grammy-nominated singer-producer James Blake DJ’d at an exclusive party hosted by members-only club Soho House.
As paparazzi and fashion magazines eagerly document each day of Coachella, condensed into two event-filled weekends, the festival’s focus on gourmet dining experiences, concierge services and art installations is setting a glossy new precedent for the music scene.