The new Blackout app by The Kooples allows two partners to contact one another — and only one another.
The Kooples has always been pro-romance, using real-life couples in all their ad campaigns (and the name alone says it all). But now they’re taking it to the next level, with a new app called Blackout.
Advertised as “The smallest social network. Just the two of you,” the app, once activated, prevents the user from receiving all texts, calls and other notifications.
The Kooples released it with a new commercial in which two lovers catch eachother’s sight across the room — and the rest of the world fades to black.
As it should be.