NEW TIMEPIECE AND JEWELRY AMBASSADOR AT GUCCI
Gucci Creative Director, Alessandro Michele announced Florence Welch of the band Florence + the Machines as new watch and jewelry ambassador for the brand.
On February 12th, 2016, the Italian Fashion House hosted a press conference at an exclusive event in LA publicizing the new partnership with Florence Welch.
Alessandro Michele, Creative Director of Gucci, stated, ‘Florence has become a good friend, but I wanted to work with her primarily because she is an exciting artist. Her dark, romantic songs are timeless and full of passion and emotion – in many ways they evoke the spirit of Gucci.’