MICHELE LAUNCHES HIS FIRST GUCCI FRAGRANCE
Last night, Gucci celebrated the global launch of Gucci Bloom, the first women’s fragrance under the creative direction of Alessandro Michele, at a private party at MoMA PS1. The three faces of Gucci Bloom along with Michele himself were the centers of the party: Dakota Johnson, Petra Collins and Hari Nef. Amazing Goldfrapp gave a special live performance at the party.
Wild flowers such as roses, jasmine, peonies, wisteria and lily of the valley as well as colorful birds in antique cages decorated the urban garden installed for the event.