GUCCI’S MEME GAME #TFWGUCCI
And humor wins again! Creative director extraordinaire Alessandro Michele never fails to surprise us.
There was #GucciGram, #24HourAce, and many collaborative projects in the digital space, where Michele invited artists and creatives to bring their personal and quirky perspectives for Gucci’s design motifs.
Now, Gucci launches #TFWGucci (“That Feeling When”), a project in which meme creators from around the globe are encouraged to collaborate with the House by creating memes featuring timepieces from different Gucci lines, including the Le Marché des Merveilles collection of watches.
The memes fashioned by up-and-coming and established visual artists will be part of the #TFWGucci project and presented at Baselworld, the international watch and jewelry fair, starting March 23.