MARC BY MARC JACOBS’ EVOLUTION
When Marc by Marc Jacobs launched in 2000, the diffusion line instantly found its niche. His downtown New York muse was the mischievous counterpart to the quietly defiant Marc Jacobs woman: a pre-hipster Lolita dressed in ’70s short-shorts, military jackets and kitsch apple details. . But fast-forward 10 years and pieces from the label’s more recent seasons won’t even sell in Lower East Side consignment shops. Read the full story of the brand’s transformation here.