MAKE LOVE NOT WALLS
In times like these, we need to stand together and celebrate everything that’s right with the world like love, diversity, and togetherness. Diesel are championing that in their Spring/Summer 2017 campaign.
The denim-heavy brand’s new campaign “Make Love Not Walls” is about tearing down the mental and physical walls that separate us, and let all sides come together in the name of unity and love. Photographed and directed by David LaChapelle, Diesel says that it comes during “a crucial historical moment, where hate, walls and fear seem to prevail.”
It’s extremely important that brands use their power and reach to spread the right message to their audience.
“At Diesel, we have a strong position against hate and more than ever we want the world to know that,” explains Artistic Director Nicola Formichetti. “Love and togetherness is crucial in creating a society we all want to live in, and the future we all deserve.”
The campaign’s rainbow-coloured inflatable tank will appear in London on February 14th conveying a message of love, before travelling to Milan, Shanghai, New York, Berlin and Tokyo. A military tool stripped of its original purpose, the tank is reimagined as an emblem of hope. A machine that used to divide now unites.