LAKE COMO SHOOT
Go behind the scene’s of A Magazine’s ethereal Italian shoot.
In 2002, Annie Leibovitz photographed George Clooney smiling in Lake Como, his holiday hideaway of choice. Since then, Italy’s most scenic spot has experienced a resurgence of high-end tourism, with everyone from Bill Gates to Britney Spears flying in for a bit of rest and relaxation. But fame isn’t a recent phenomenon; Lake Como’s status as an elite playground predates Clooney by centuries. Verdi wrote La Traviata on its shores, and Churchill took up painting here after World War II.
A magazine’s cover shoot draws upon Lake Como’s storied history to create a compelling interplay between past and present. When searching for the shoot’s location, stylist Amelianna Loiacono knew she wanted a chic hotel that would showcase the area’s natural beauty. The Grand Hotel Tremezzo turned out to be just the ticket.
Surrounded by a beautiful garden on one side and Lake Como’s alpine waters on the other, with an outdoor pool that sits in the lake itself, the recently restored hotel was built in 1910. Today, it combines all the modern amenities of a luxury hotel with an old-world glamour (the bright red Alfa Romeo seen in the shoot is, in fact, available for guest use).
Wary of letting the shoot become overtly pretty, Loiacono opted for a model with an edgy, modern look. Loiacono, who’s worked with Tilda Swinton and Demi Moore, selected Eva Minaeva, whose intense gaze, paired with a septum piercing and choppy haircut, balanced out the hotel’s tranquil beauty. (Minaeva’s striking looks have also caught the attention of new Gucci creative director, Alessandro Michele, who cast her in the fashion house’s menswear spring/summer 2016 show).
But for the wardrobe, Loiacono kept things traditional. Focusing on elegant clothes that matched the Grand Hotel Tremezzo’s timelessness, she explained, “I thought about what kind of woman would choose this hotel for her vacation. I started to create her hypothetical wardrobe, made of capes, impeccably cut suits and precious dresses,”
In the end, the spread was as much about the hotel and Lake Como as it was about Eva and the clothes. According to Loiacono, “the sophisticated atmosphere of Grand Hotel Tremezzo pervaded the shoot, becoming as much a protagonist of our pictures as the models and clothes photographed.”