THE W MAG STORY
“The best thing you can do is see the art, but you can also have your hair done,” Aïshti CEO Tony Salamé tells W Magazine in a profile of the newly-opened Aïshti Foundation.
An excerpt from the article below:
[Tony] Salamé says that the [Aïshti Foundation] complex is his way of making the latest international artworks accessible to a wide swath of Lebanese, without the aloofness that characterizes other private foundations. “What’s unique is the lifestyle element, which is very important for a city like Beirut,” Salamé, 48, says as he walks through the construction site wearing a Saint Laurent army jacket. “You will be able to spend the whole day here: Have a coffee, meet friends in one of five or six restaurants. The best thing you can do is see the art, but you can also have your hair done.”
[I]t’s clear that Salamé is not a fan of roped-off areas, whether at home or at his foundation. “You know, when you live with art, you have to assume that a child might touch a painting or play with a sculpture,” he says. “That makes it more exciting. Maybe it makes it better.”