Our social media channels have been enlightened by The Kering foundation’s new digital campaign for its annual White Ribbon initiative.
“When parents are expecting a child, they think of various names. We all have a girl name that was destined for us. We all could have been born a girl. Your name may be James, Alessandro or Wei. But you could have been Olivia, Chiara or Lì. We all could have been HER: the 1 in 3 girls and women who experience violence.”
“Being born a girl, should not equate to a higher risk of violence. Yet unfortunately, it is the case in our world today. We all must take on this combat.” Gucci’s Creative Director Alessandro Michele agrees, saying simply, “There should be no boundaries, no hierarchy, no violence. Men and women are equal.”
Join the campaign at Icouldhavebeen.org.