GUCCI RELEASES SS16 CAMPAIGN
Gucci takes us to the city of Berlin for their new Spring Summer 2016 campaign. A sequel from last season’s campaign in LA, Gucci creates a fashion journey with each collection by traveling back to Europe. The source of inspiration for the Spring Summer 2016 campaign uses the “visual language and aesthetic of German ‘80s pop culture.” The campaign reveals the collection in a surreal urban setting with boho-romantic yet playful pieces and colors – this is Creative Director Alessandro Michele’s second campaign for Gucci.
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