Today, mall movie theaters are giving off a seedy air as leather whips and restraining ropes step into a starring Hollywood role. Fifty Shades of Grey is premiering on the big screen, with Jamie Dornan as the impossibly charming Grey and Dakota Johnson as his insecure, smart-mouthed and mousy love interest, Anastasia Steele. If you haven’t read Fifty Shades of Grey, you know someone who has. The E.L. James book has sold over 100 million copies, making it one of the best-selling books of all time. It’s hardly a feat of literary genius, so what is it about this particular work of erotic fiction that has women swooning? MacKenzie Lewis examines the desirability of the book, and it’s surprising side effects here.