Local designer (and Starch alum) Joe Arida has released his new collection, inspired by his grandparents.
“They were genetically elegant,” Joe Arida says of his grandparents, Francoise and Joe. Francoise is English/Belgian, Joe is Lebanese — they met in Beirut years ago when Francoise’s father was in the Levant on business. Back then, Francoise was engaged to someone else; she broke off her engagement, ended up married to Joe, and they lived fashionably ever after in Beirut and Europe. Their fabulous style inspired their grandson’s most recent collection, complete with tuxedo shirts and smoking jackets made from upholstery type material.
Arida’s label, La Terre Est Folle, is available at Starch in Saifi Village.