D&G’S INNER CHILD
Dolce & Gabbana’s fall/winter 2015-6 campaign shows a playful twist on their “Italian Family” aesthetic.
Designers Dolce & Gabbana elicited lots of “awwww”s when they presented their fall/winter 2015 collection at fashion week last spring; during the show, models walked down the runway with their own children, some even babies, bright-eyed in their mother’s arms.
The entire collection was billed as a tribute to the Italian mother — the word “mamma” written on the wall in the back, as well as on many of the dresses. Naturally, their ad campaign, too, is a tribute to Italian motherhood, complete with a hashtag #DGmamma. Like past seasons, it shows a portrait of an Italian family — models intermixed with the elderly grandmother or grandfather. Iconic Italian actor Monica Bellucci, who has modeled for Dolce since the beginning of their “Italian Family” campaign in 2012, is shown holding a rather enticing plate of spaghetti.
This season, though, the look gets a bit flashier. Women and children in matching “Mommy and Me” outfits — and clothes featuring designs in childlike designs. Other photos show models posing for selfies, donning bejeweled Dolce & Gabbana headphones. Perhaps this season is not just about celebrating mothers — it’s about getting in touch with one’s inner child.
Rather than be set in the Italian countryside, like past seasons, this season has the models strictly on-set; a white background. Makeup artists are seen applying blush to models, a worker carries a ladder — in something of a post-modern nod towards self-reflexivity. Understated, it’s not. But with Dolce & Gabbana, we expect nothing less.