DISCOVERING GUCCI PLACES
Alessandro Michele sure knows how to use his creativity as the eternal element of surprise.
He does! He surprises us every. single. time! Gucci just announced a new project, Gucci Places, an initiative designed to invite people to explore special spots around the world that have inspired the House.
The idea is to encourage people to become part of a community and share Gucci’s enthusiasm concerning its favorite locations in order to create a network of surprising places connected to Gucci. The first one to be revealed is Chatsworth in Derbyshire, England, that was the location of the Gucci Cruise 2017 advertising campaign and is where Gucci is currently supporting an extensive exhibition of clothing and memorabilia entitled House Style, curated by Hamish Bowles, American Vogue’s International Editor-at-Large.
And so is born an exclusive selection of products, that will be on sale only at the Chatsworth store, and Gucci’s Sloane Street store in London.
Furthermore, each Gucci Place will have its own dedicated badge, and if a Gucci app user is in the proximity of that location, he/she will receive a push notification inviting him/her to visit it! Also, people can check-in and win the badge allowing them to collect them as they discover the Gucci Places.
Waiting to hear more about the next Gucci Place!