IN DEPTH: YEPREM’S CREATIVE DIRECTOR
Recently splashed across the news worldwide when Madonna wore its iconic “claw” piece to the Grammys, Yeprem is a fine jeweler with sky-high aspirations. And it’s not just the Queen of Pop whose a fan of their dazzling jewels – Rihanna, Jennifer Lopez and Oprah have also worn statement pieces. We caught up with creative director Virna Chakardemian to learn more.
I’m most excited about… The success of a new collection that is yet to be revealed.
Happiness is… Being strong when you are weak, brave when you are scared and humble when you are victorious.
My biggest vice is… My self-confidence.
If I had to wear one thing for the rest of my life, it would be… My watch, in order to manage my time and know the value of time spent.
A trend that makes me cringe is… Personally, I never follow a trend. I also respect the taste of different individuals.