BURBERRY’S FIRST EVER SEE-NOW BUY-NOW SHOW
We all know that old saying, “save the best for last.” Burberry ended this season’s London Fashion Week with its Spring/Summer 2017 collection on Monday 19 September.
Burberry’s show was with no surprise extremely grand, in partnership with The New Craftsmen, an organization working with more than 75 makers and promoting practiced craftsmanship in Britain. The label’s latest collection debuted in a magnificent venue named Makers House at 1 Manette Street in Soho, London. The venue will be open to the public from September 21 to 27, to feature a cast of makers who will take the new clothing line as an inspiration to create original works to be sold on The New Craftsmen website and boutique in Mayfair.
Decorated with classical sculptures, a live orchestra music and opera singers, the British fashion house featured an opulent collection filled with flamboyant military coats, frilly high and Victorian ruffles collars, rich brocade and velvet, and silky pajamas layered with floral jackets.
For the very first time, all designs for this season’s campaign were proposed for both women and men. Creative director Christopher Bailey was inspired by Virginia Woolf’s novel Orlando, “I was looking for this idea of fluidity of gender, fluidity of travel, and I love the poetry in Orlando,” stated backstage.
If you can’t wait to shop Burberry’s new collection, you’re in luck. The legacy brand also introduced another first ever see-now-buy-now concept, where fans can shop the show. All 83 menswear and womenswear looks hit the shelves and were available to purchase on-line and in-store immediately after the collection debuted on the runway.
The show’s front row was celebrity-packed with many famous faces, including Vogue’s editor Anna Wintour, supermodel Cara Delevingne and style icon Alexa Chung; naturally, all were dressed from head-to-toe in Burberry’s finest new line.
Check out our favorite looks from the catwalk below.