BURBERRY LOVES PRINTEMPS
Paris is going crazy for the United Kingdom during the Printemps “London Mania” event. Burberry has taken over the windows and atrium of the Boulevard Haussmann store, with a pop-up shop featuring a 56-piece limited edition collection. On September 4, the British brand also celebrates the Art of the Trench to coincide with the initiative. Photographs of over 50 French celebrities in trenches are now flashing across the store and windows; shoppers can be photographed in their own Burberry trench coats and see their portraits alongside them. Runs until October 20.