BOTTEGA VENETA RESORT 2018
With his Resort 2018 collection, Bottega Veneta creative director Tomas Maier considered what women wanted to wear when the collection would be out.
Considering the real life of his customers in the real-time retail lifespan of this collection, between October 2017 through January 2018, Maier had a very realistic approach while designing the collection: “It’s totally changed now. Women like to see clothes in season — when it’s cold they want a coat — and they shop in a different way compared with the past. You see it on daily store results.”
While Binx Walton and Joan Smalls among others waltzed between the racks and the set, we noticed the colors of the collection: “the darker and shorter the days, women want something uplifting, colorful and appealing, if nature can’t give it to them.”