BELLA HADID INTRODUCES JOE’S JEANS SPRING 2016 CAMPAIGN
“The perfect choice for the Spring 2016 campaign” – Founder and Creative Director Joe Dahan.
The 19-year old Bella Hadid was chosen to be face of the brand, Bella can make a simple tee and jeans look like an of- the – moment trend and she’s on the pulse of pop culture.
Bella stars in the print and video campaign that was shot at a vintage theater in downtown L.A, along with model Matthew Noszka. The video highlights JOE’S newest denim silhouettes, knits, and outerwear fashion offerings for women and men for the Spring/Summer ’16 season.
Available at all Aïzone stores. Tel. 01.991.111.