BEHIND THE SCENES WITH AÏZONE
Crazy comes to life with the behind-the-scenes video of Aїzone’s Fall/Winter 2016 campaign. Last year, New York-based design firm Sagmeister & Walsh created 3D environments inspired by 2D pop art paintings with the help of body painter Anastasia Durasova and set builds by Sing-Sing. This year, they brought it to high gear. The same team brought psychedelic and constructivist paintings to life, complete with trippy optical illusions and a pink painted horse.
More details of the campaign and behind the scenes below.
Creative Direction & Design: Sagmeister & Walsh
Photographers: Sing-Sing (Adi Goodrich and Sean Pecknold)
Makeup: Anastasia Durasova
Set Design: Sagmeister & Walsh, Adi Goodrich
Set Builds: Sing-Sing
3d / Post Production: Pedro Veneziano
Retouching: Lutz & Schmidt