B.ZERO1 AND THE POWER OF DESIGN
Bulgari strikes again with the new B.zero1 Labyrinth!
“Modelled on the Colosseum, Emperor Vespasian’s architectural statement of power, B.zero1 was designed to become an expression of strength and character which speaks the language of people who think big, from Imperial Rome to nowadays. With the bold vision of an emperor at its core, the compelling idea behind B.zero1’s unique design was to empower women through a jewel that was both unconventional and chic.”
The brand turned to powerful beauty Bella Hadid to be the face of the collection, and rightfully so: “I think design says a lot about how we live, who we are and what we find beautiful. The world today is fluid: a painting becomes a bag, a dish inspires a dress, an architectural masterpiece is crafted into a ring…To me design is one of the arts that best catches this flowing energy.”