AN ODE TO NEW YORK CITY
You can’t help but fall in love with New York.
“An ode to New York City: A place of raw energy, optimism and exuberant characters, the vibrant metropolis where DVF was founded.”
The first DVF campaign under chief creative officer Jonathan Saunders launched and we’re ecstatic about his direction. It captures the contradictions of the city, its style, its glamour, its spontaneity, its freedom, its humor, its originality and, more importantly, its diversity: it features Luna Bijl, Yoon Young Bae, Angok Mayen, and Cara Taylor, from The Netherlands, Korea, Sudan, and America, respectively.
The voice-over in the campaign was written by Brooklyn-based emerging poet Rachel Kang, who symbolizes the process of discovering the city and falling in love.