AÏZONE IN 3D
Creative geniuses, Sagmeister & Walsh bring 3D graphic illustrations to life for Aïzone’s SS16 campaign.
The idea behind the campaign was to twist the concept of illustrations to depict a 2D photograph by using 3D elements. Creating a surreal take on illustrations, the Aïzone Spring / Summer 2016 campaign promotes bold colors, graphics, and painted models that were designed to make real life look like illustrations.
Sagmeister & Walsh created the campaign’s art direction and styling. The set design was built by Adi Goodrich, body painting by Anastasia Durasova, and photography by Stephanie Gonot.