DEFINING MOMENTS WITH ZEGNA
Ermenegildo Zegna is excited to reveil the Spring Summer 17 campaign starring Robert de Niro and McCaul Lombardi.
Zegna’s new approach is an emotive one – it markes the first expression of the emotionally connected voice in which Zegna will hereafter talk.
Robert de Niro doesn’t need an introduction. He’s one of the greatest actors of our time. The fashion ad world is new to him, but he’s a natural, of course. McCaul Lombardi, however, is at the start of his career: he is young, inquisitive and intelligent and with American Honey last year, he has won Hollywood traction.
Although born of two different generations, both men have an affinity that transcends age.
Carrozzini’s short movies star De Niro and Lombardi interacting both with each other and the Zegna garments that they have chosen to wear. Whether on the road, on the shoot, or in moments of repose in between, the two actors – one richly experienced, the other still with so much experience to come – share their Defining Moments: their mentors, philosophy, insights, experience, some that they both shared in their life, some that Lombardi has yet to live. De Niro even mentioned a conversation he had with Marlon Brando… goosebumps.
“We plan to use Ermenegildo Zegna as a forum for the nourishment of enquiring minds by hosting a series of informal eclectic events at which some of the greatest, passionate, stylish, authentic and successful men in their fields will be invited. […] Ermenegildo Zegna is a global company, yes: but is anything but faceless. A merging of the intensely artisanal and the modern industrial, from our wool farmers to our Lanificio weavers to our tailors to our salespeople to our customers, it is the skills, craft and aesthetic passion of the tens of thousands of members of the Ermenegildo Zegna community that knits this company together.”
“Every story begins with a moment. This is our Defining Moment. Share your unique story to inspire others.”
Artistic Direction: Alessandro Sartori
Director and Photographer: Francesco Carrozzini
Talents: Robert De Niro, McCaul Lombardi
62 Abdel Malek Street, Downtown Beirut, T. 01 99 11 11 ext. 222
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