IN THE STUDIO WITH RYM BEYDOUN
Designer Reem Beydoun had been making headlines for her futuristic, sport-chic hijab line, when she introduced Super Yaya her even bolder Afro-modern pop line of customizable fashions. Now she is known for using bright bazin fabrics and textiles hand-picked from the markets of Abidjan and cut into angular modern skirts, shorts, tops and dresses.
The Central Saint Martins graduate has found a way to incorporate her most personal self into her work, to link it to her emotions – and the evidence of this in her workspace is clear. Situated inside the heart of her home, this is the space where Beydoun lives and breathes what she does, sleeps and eats it too.
A constant YouTube stream of Ivory Coast music plays. Besides the West African textiles of her origins, a delicate collection of photos that trace three generations of her family in textile shops are at her fingertips. African Modernism, a book she calls her bible, features such large format photos of Africa’s avant-garde architecture boom. Her patterns vacuum-sealed into silver foil bags, are hung soberly in line and ready to be whizzed off overseas at her clients’ command.
Step inside Reem Beydoun’s space of inspiration and creation, photographed by Tony Elieh.
You can read the full feature in A Magazine issue 83 on stands or online here.