DIY THAT GUCCI
Gucci DIY (Do It Yourself) is an exciting new service dedicated to the personalisation of selected products. The first manifestation of the service took place with the iconic “Dionysus” where customers got the opportunity to add a variety of embroideries, trims, hardware and monogrammed initials to their bag.
The choice of embroideries include many motifs from the growing selection of animals and plants that bring Creative Director Alessandro Michele’s Gucci Garden to life. Butterflies, lizards, bees, dragonflies, snakes, roses and peonies to name a few, as well as monogrammed letters embellished with Swarovski crystals in a choice of colors.
The initiative was inspired by Alessandro Michele’s philosophy that the way you dress is how you feel and that men and women should feel authentic and free in the expression of themselves. The service will in due course be extended to other selected Gucci products such as the Ace sneakers and Princetown shoes.