JONATHAN SAUNDERS JOINS DIANE VON FURSTENBERG AS CHIEF CREATIVE OFFICER
Announced yesterday, May 16, Jonathan Saunders, the Scottish fashion designer who shuttered his eponymous label in December 2015, is joining Diane Von Furstenberg as Chief Creative Officer. In the newly created role, Saunders will be responsible for the overall creative direction of the brand and will report to CEO Paolo Riva.
Diane Von Furstenberg, who first came into prominence in the 1970s with her now-iconic jersey wrap dress, stated via release. “I could not have found a cooler, more intelligent designer and I cannot wait to watch him shine as our chief creative officer.”
Saunders is consistently hailed as one of the most exciting and captivating fashion designers, particularly in the United Kingdom. He has established his name as synonymous with innovation in the domain of print, pattern and craftsmanship. Clearly well suited with the DVF upbeat esthetic, Saunders will also play a pivotal role in re-establishing the label’s place in the new market.
Pictured above are looks from Saunders final collection showcased in September 2015. We’re looking forward to seeing the fresh perspective he will bring to future DVF collections and the company as a whole.
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